The marketing mix true or false
Format
Judge statements about the four Ps and common pricing strategies. A quick revision tool for marketing modules, played solo or hosted live for a group.
- Level
- Higher education
- Subject
- Business
- Category
- Business
- Questions
- 10
- Time
- About 4 min
Free to play. No sign-up for players.
What's inside
- 10 True or False questions
- Instant feedback after every answer
- Works on any phone, tablet or laptop
First questions
- The four Ps of the marketing mix are product, price, place and promotion.
- Price skimming means launching a product at a low price to win market share quickly.
- Penetration pricing sets a low initial price to attract customers.
Ratings and comments
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